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Boost Your Ranking With Search Engine Optimization
By Rob Hoover, Tue Dec 27th
SEARCH ENGINE OPTIMIZATION This article is for 'Newbie SEO'people to understand more about search engine optimization. BOOST YOUR RANKING ON SEARCH ENGINES WITH ACCURATE, CLEAR ANDRELEVANT CONTENT. For the Newbie, 'SEO' Search EngineOptimization advertising is an online advertising model wherebythe advertiser creates pages to be indexed by search engines.Then, Search Engine Submission is the next step to ensure yourpages are indexed by the search engines. Search Engine Optimization TIPS! Pick Your Target KeywordsPosition Your Keywords Have Relevant Content Avoid Search EngineStumbling Blocks Have HTML links Frames can kill Say No ToSearch Engine Spamming Submit Your Key Pages Verify And MaintainYour Listing Build Relevant Inbound Links
Search Engine Optimization In a nutshell you should Look for thekeywords with the lowest Supply and highest Demand. Beforecreating pages. I am confident your search engine positioning will increase withsome research like a keyword assessment by targeting your mostpopular and least competitive keywords. Supply (Competitiveness) - the number of sites which a searchengine (e.g. Altavista, Google, etc.) displays when you searchfor that keyword using exact match search, that is with "quotes"surrounding the term. Rather than those web sites returned whenentering the phrase only partially, that is without quotes. Demand (Popularity) - The demand figured is the number of viewsin a month for that particular phrase as calculated by theOverture Suggestion Tool. I have developed an Effective Index based on the logic of theKeyword Effectiveness Index (KEI) calculation that accounts forthe Supply and Demand. Pick Your Target Keywords How do you think people will search for your web page? The wordsyou imagine them typing into the search box are your targetkeywords. For example, say you have a page devoted to marine engines.Anytime someone types "marine engines," you want your page to bein the top ten results. Then those are your target keywords forthat page. Each page in your web site will have different target keywordsthat reflect the page's content. For example, say you haveanother page about the history of engines. Then "engine history"might be your keywords for that page. Your target keywords should always be at least two or more wordslong. Usually, too many sites will be relevant for a singleword, such as "engines." This "competition" means your odds ofsuccess are lower. Don't waste your time fighting the odds. Pickphrases of two or more words, and you'll have a better shot atsuccess. Position Your Keywords Make sure your target keywords appear in the crucial locationson your web pages. The page's HTML title tag is most important.Failure to put target keywords in the title tag is the mainreason why perfectly relevant web pages may be poorly ranked.More about the title tag can be found on the How HTML Meta TagsWork page. Search engines also like pages where keywords appear "high" onthe page, as described more fully on the Search Engine Rankingpage. To accommodate them, use your target keywords for yourpage headline, if possible. Have them also appear in the firstparagraphs of your web page. Have Relevant Content Changing your page titles is not necessarily going to help yourpage do well for your target keywords if the page has nothing todo with the topic. Your keywords need to be reflected in thepage's content. In particular, that means you need HTML text on your page.Sometimes sites present large sections of copy via graphics. Itlooks pretty, but search engines can't read those graphics. Thatmeans they miss out on text that might make your site morerelevant. Some of the search engines will index ALT text andcomment information. But to be safe, use HTML text wheneverpossible. Some of your human visitors will appreciate it, also. Be sure that your HTML text is "visible." Some designers try tospam search engines by repeating keywords in a tiny font or inthe same color at the background color to make the textinvisible to browsers. Search engines are catching on to theseand other tricks. Expect that if the text is not visible in abrowser, then it may not be indexed by a search engine. Avoid Search Engine Stumbling Blocks Some search engines see the web the way someone using a very oldbrowser might. They may not read image maps. They may not readframes. You need to anticipate these problems, or a searchengine may not index any or all your web pages. Have HTML links Often, designers create only image map links from the home pageto inside pages. A search engine that can't follow these linkswon't be able to get "inside" the site. Unfortunately, the mostdescriptive, relevant pages are often inside pages rather thanthe home page. Solve this problem by adding some HTML hyperlinks to the homepage that lead to major inside pages or sections of your website. This is something that will help some of your humanvisitors, also. Put them down at the bottom of the page. Thesearch engine
will find them and follow them. Also consider making a site map page with text links toeverything in your web site. You can submit this page, whichwill help the search engines locate pages within your web site. Finally, be sure you do a good job of linking internally betweenyour pages. If you naturally point to different pages fromwithin your site, you increase the odds that search engines willfollow links and find more of your web site. Frames can kill Some of the major search engines cannot follow frame links. Makesure there is an alternative method for them to enter and indexyour site, either through meta tags or smart design. Build Links Every major search engine uses link analysis as part of theirranking algorithms. This is done because its very difficult forwebmasters to "fake" good links, in the way they might try tospam search engines by manipulating the words on their webpages. As a result, link analysis gives search engines a usefulmeans of determining which pages are good for particular topics. Just Say No To Search Engine Spamming For one thing, spamming doesn't always work with search engines.It can also backfire. Search engines may detect your spammingattempt and penalize or ban your page from their listings. Also, search engine spamming attempts usually center aroundbeing top ranked for extremely popular keywords. You can try andfight that battle against other sites, but then be prepared tospend a lot of time each week, if not each day, defending yourranking. That effort usually would be better spent on networkingand alternative forms of publicity. If those practical reasons aren't enough, how about some ethicalones? The content of most web pages ought to be enough forsearch engines to determine relevancy without webmasters havingto resort to repeating keywords for no reason other than to tryand "beat" other web pages. The stakes will simply keep rising,and users will also begin to hate sites that undertake thesemeasures. Consider search engine spamming against spam mail. No one likesspam mail, and sites that use spam mail services often face abacklash from those on the receiving end. Sites that spam searchengines degrade the value of search engine listings. As theproblem grows, these sites may face the same backlash that spammail generates. Submit Your Key Pages Most search engines will index the other pages from your website by following links from a page you submit to them. Butsometimes they miss, so it's good to submit the top two or threepages that best summarize your web site. Don't trust the submission process to automated programs andservices. Some of them are excellent, but the major searchengines are too important. There aren't that many, so submitmanually, so that you can see if there are any problems reported. Also, don't bother submitting more than the top two or threepages. It doesn't speed up the process. Submitting alternativepages is only insurance. In case the search engine has troublereaching one of the pages, you've covered yourself by giving itanother page from which to begin its crawl of your site. Be patient. It can take up to a month to two months for your"non-submitted" pages to appear in a search engine, and somesearch engines may not list every page from your site. Verify And Maintain Your Listing Check on your pages and ensure they get listed, in the waysdescribed on the Check URL page. Once your pages are listed in asearch engine, monitor your listing every week or two. Strangethings happen. Pages disappear from catalogs. Links go screwy.Watch for trouble, and resubmit if you spot it. Resubmit your site any time you make significant changes. Searchengines should revisit on a regular schedule. However, somesearch engines have grown smart enough to realize some sitesonly change content once or twice a year, so they may visit lessoften. Resubmitting after major changes will help ensure thatyour site's content is kept current. Beyond Search Engines It's worth taking the time to make your site more search enginefriendly, because some simple changes may pay off with bigresults. Even if you don't come up in the top ten for yourtarget keywords, you may find an improvement for target keywordsyou aren't anticipating. The addition of just one extra word cansuddenly make a site appear more relevant, and it can beimpossible to guess what that word will be. Finally, know when it's time to call it quits. A few changes maybe enough to make you tops in one or two search engines. Butthat's not enough for some people, and they will invest dayscreating special pages and changing their sites to try and dobetter. This time could usually be put to better use pursuingnon-search engine publicity methods. Don't obsess over your ranking. Even if you follow every tip andfind little improvement, you still have gained something. Youwill know that you may need a professional service to properlyimplement these specialized solutions. You can concentrate yourefforts in more productive core business areas, that you are anexpert in rather than wasting your valuable time. About the author:#resource_html#
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