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Groovy Babe Productions Presents Designed To Cure Fashion Week Benefit
New York City, NY (ContentDesk) August 10, 2004 -- On September 9, 2004, at 7 pm, at The Loft at 47 West Street in New York City, Groovy Babe productions will present Designed to Cure, a Fashion Week event to benefit cancer research. Operating under the slogan "Fashion Fighting Cancer", this unique event is part fashion show, part trunk show and is an opportunity for fashionistas to shop at 40% off retail for a worthy cause. Tickets for the event are $25 and can be purchased online at www.groovybabe.com. A portion of the proceeds of the sales will be donated to the Sidney Kimmel Comprehensive Cancer Center at John Hopkins."Thousands of people succumb to cancer every year leaving friends and families to cope with their loved ones fight against a deadly disease," says Sonji Robinson, founder of Groovy Babe. A stylist and fashion consultant who has styled artists such as Conya Doss and R&B Duo Kindred the Family Soul, Robinson has previously worked in top fashion houses -- including Polo Ralph Lauren -- for over 10 years. She conceived Design to as a way to use her profession to honor her father, whom she lost to cancer in 2003.She adds that she believes that Designed to is poised to become a large annual event that draws a diverse audience.The event designers and planners for Designed to are Liz Ngonzi's Amazing Taste! Events, along with Paulette Robinson owner of PauletteRobinson Weddings and Events. According to Ngonzi, the theme for the Designed to fashion show and shopping fundraiser centers around a chocolate body form around whose waist a pink bow is tied. The body form is symbolic of the fashion aspect of the event and the pink bowtie symbolizes the cancer research that the event is designed to support. This theme is carried through from the bow-tied invitations, to the pink and brown web site at www.groovybabe.com, to the pink and brown decor and finally to the pink and brown keepsake bags that will be given to all attendees.When guests arrive at The Loft at 47 West Street, they will enter a large airy loft in which baby pink and chocolate brown satin coved tables will each display miniature body forms tied at the waist with pink ribbon. Six life-size body forms loaned by Phillips-Van Heusen Corporation and decorated by each designer will be displayed throughout the space to give the guests a sneak peak into the fashion show. The room will be lit in warm track lighting and spotlights to give a feel of excitement and glamour. Guests will then feast on sumptuous hors d'oeuvres from Justin's Restaurant and sip wine donated by KWV South African wines. A special area will be cordoned off for VIPs, along with the assignment of service staff to attend to their
needs.Designers interested in participating in the event should contact Sonji Robinson at e-mail protected from spam bots.Companies wishing to come on board as a sponsor should contact Taneshia Nash Laird at e-mail protected from spam bots.About the ProducersDesigned to is the creation of Groovy Babe Productions, a style and imaging consulting firm founded by Sonji Robinson. Clients include Budweiser, Michelob, Bacardi Silver, Seagrams, Nu Mecca Records, and Hidden Beach Recordings. With over ten years professional experience in the fashion industry, Robinson continues to serve as a panelist for the Coca-Cola/Apollo Theatre Foundation Academy to expose urban teens to careers in the entertainment industry. She is also a Board member for CBAN, a youth entrepreneur for profit organization funded by Fleet Bank.Amazing Taste! Events' founder and Chief Experience Organizer, Liz Ngonzi is a former hospitality-consulting manager at a "Big-Five consulting firm" who decided after many years in Corporate America to pursue her vision of owning an event business with a global orientation. In pursuing this vision, she interned at Tavern on the Green, The Park Hyatt Embarcadero Center in San Francisco, earned her Master's degree at Cornell University's School of Hotel Administration and trained at the Culinary Institute of America's Napa Valley facility, Greystone. At Raritan Valley Community College, she currently teaches the core course in the only college-level event planning/meeting management certificate program offered in New Jersey.Additionally, she is a member of the Industry Board of Advisors to Middlesex Community College's Hospitality, Restaurant and Institutional Management Program. More information can be found online at www.amazing-taste.com.Paulette Robinson Weddings and Events is owned and operated by Paulette Robinson. She is an accomplished planner with extensive experience and training in all areas of bridal consulting, wedding and event planning and coordination. In 1994 Robinson earned her bachelor's degree in Business Management and a secondary degree in Entrepreneurship. More information can be found online at www.pauletterobinson.com.The M&M Group of Princeton, NJ, led by company principal Taneshia Nash Laird, is providing the public relations for Designed to Cure. More information about the lifestyle marketing and public relations firm can be found online at www.likethecandy.com and www.athleticexposure.com.Media Contact:Taneshia Nash LairdThe M&M Group212-655-9519 tele-mail protected from spam bots.
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