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Tracking Bears And Internet Marketing
By Jack Humphrey, Sat Dec 10th
Most people know me online as the "Power Linking" guy. Few knowthat I used to be a Wilderness education expert and wildlifetracker. In my non-profit years (all 12 of them in various environmentalprotection organizations) I raised money, lobbied Senators andCongressmen in the halls of Washington D.C., and educated peopleabout open spaces and protecting wildlife. But my most rewarding job ever was working in the wildlands ofNew Mexico, Arizona, and northern Mexico. I took prospectivedonors on raft trips to show them what they would be protectingif they donated to our group.
I took Sierra Club members into the Blue Range Mountains ofArizona to hear wolves howl and teach them to track bears. Which brings me to why I got up at 5 a.m. this morning afterlaying down to sleep for only 20 minutes all night. I couldn'tget it out of my head how much tracking bears parallels what weas internet marketers do to generate traffic for our sites. You see, bears in the wild have an incredible communicationsystem. Much like those big cork boards that are placed all overcollege campuses for students to pass information on to eachother, bears have high-traffic areas in the wild where theyleave messages for each other too. When you get on the trail of a bear, if you follow it longenough, you will come to something most people will walk rightby unless they know what to look for. Wherever major wildlifecorridors and paths cross in the wild, the trained eye can pickout signsthat the wildlife can see, smell, and sense a mile away. In these "crossroads" you can find incredible signs. Like linkswe leave around the internet to let people know of our presence,bears leave their scent and marks in these wildlife"high-traffic" areas to either let other bears know to stay awayfrom their turf, or to let bears of the opposite sex know "Hey,I'm here, drop by sometime." I can take you out in the woods in bear country and within ashort period of time show you a bear "sign post" which is reallyjust a tree, usually the biggest one in the area, where theyscratch their backs and leave their hairs and scent. They will also claw as high as they can, stretching up on theirhind legs to leave marks to show how big they are. Again, either"Don't mess around in my territory or you'll be dealing with me"or "I'm the biggest most beautiful bear in the woods, wouldn'tyou like to meet me?" I have linking on the brain, as many people know, from writingan awful lot about website marketing particularly in the linkingdepartment, and I have come to the conclusion that I led myselfinto
this niche of internet marketing because it is so much liketracking bears. (As much as sitting on your butt in airconditioning typing a computer can be.) As marketers we are constantly leaving signs (links, ads) allover the net in as high-traffic areas as possible. And manytimes we are simply claiming turf and leaving our "scent." I claim my piece of internet turf when it comes to linking, andyou can bet that when I am leaving signs of my presence, I amgoing to stretch as high as possible to leave the mostimpressive and biggest sign on each "tree" as I possibly can. Either to let my competitors know "Hey, you are going to havetrouble with me if you challenge my turf" or to let customersknow "Hey, I have the best product and the most skill at gettingyou what you need, come see me sometime." There are many other parallels that can be drawn from mytracking days to my work on the net today. It is just veryinteresting to know that such a "wild" past career could evencome close to affecting my path on the internet, let alone shapeexactly how I got to be the biggest bear in my niche of the"e-woods!" You may also like to know that as an internet marketer you aredoing the oldest, most basic instinctual work possible byleaving signs and attracting attention to yourself and yourproducts. I used to be fond of saying "Linking is as old as the webitself" to give people an idea of the oldest form of internetmarketing in existence. But then, humans, bears, deer, mountainlions, bobcats, and wolves to name a few have been "linking" toeach other for eons! Kind of makes my statement, which was meant to draw attention tohow very "old" linking is as a form of leaving signs for othersto follow, seem trite. But then, 10+ years is also eons ininternet terms, so I guess it still fits. Anyway, the next time you "hike your leg" readying yourself toleave sign of your presence somewhere on the net, think of thatbear...out there in the big outside, scratching his back andsharpening his claws on the biggest tree in the woods. Be that bear in your online marketing efforts. Stretch yourselfto be the tallest, strongest bear in your niche to attract whatyou need (traffic) and repel that which threatens you (otherpeople encroaching on your turf). There's no better offlineexample of competition, marketing, or determination than a big'ol bear protecting his turf and attracting the "ladies." About the author:Jack Humphrey, one of the "luckiest" guys on the internet, is anOnline Marketing Consultant and originator of several successfulonline ventures. You can find more articles by Jack athttp://webmastertraffictools.com . See alsohttp://power-linking-profits.com and http://equipmint.com
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