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Parenting Success
By Alvah Parker, Fri Dec 9th
/p> Parenting Success By Alvah Parker At a Women’s Bar Association lunch one of the attorneys ordereda diet soda and then explained to the rest of us that herchildren were doing a “healthy living” program so she stoppedbuying diet soda to drink at home. She said having this dietsoda was a real treat for her. She then confided in us that the real difficulty her kids werehaving with their “healthy living” was eating 5 fruits andvegetables a day. The topic for the day was marketing and itseemed to me that she had just displayed a couple of marketingprinciples even though the topic hadn’t come up yet!
First of all the woman was trying very hard to model to herchildren the behavior she was encouraging. As a child I alwayspointed out to my mother when her actions did not reflect herdirectives – she told me not to smoke for example. Her responsewas “Do as I say not as I do.” Sorry Mom it doesn’t work. Itjust made me all the more curious about smoking. I did try itbut fortunately for me I didn’t like it. No matter what your profession or business if you don’t use yourproduct or service you are not a model of what you offer. Alawyer who doesn’t have a will, doesn’t pay taxes, or “signs’ abusiness agreement with a handshake doesn’t advertise her ownservice very well. Second the attorney and her children were measuring theirsuccess in eating healthy. The only place she wasn’t complyingwas with the requirement of 5 vegetables a day. Tracking resultsis an important part of a marketing campaign. How can you tellif you are successful if you don’t track your results? Another way this mother was helping her children was withsupport. Trying
to eat and live in a healthy way can be hard forchildren. Having their mother’s support, the support of eachother and that of their school is a really great way to getencouragement. So too when you market a law practice the attorney needs to havesupport. The Bar Association is one place to get that support.Other places might be through a coach, a mastermind group, orother attorneys. Just the other day I was listening to a teleclass on parentingwith Jack Canfield, the author of the Chicken Soup books. He haswritten a book called The Success Principles. Even as I listenedto his discussion I thought how many of these Principles we usein our daily lives without knowing it. Let’s give ourselvescredit for being successes in our own world! Here are a few thatmother and her children used in that healthy living program: Success Principle 13: Take Action Success Principle 20: Committo Constant and Never-Ending Improvement Success Principle 21:Keep Score for Success Success Principle 41: Build a powerfulSupport team Canfield will be speaking on a telephone discussion group onparenting again on May 17th at 9PM ET. This time his focus willbe his book Chicken Soup for the Fathers’ Soul. Jack Canfieldadds wonderful stories to a rich parenting discussion. To learnmore about it click here: http://tinyurl.com/4t7uy
About the author:About Alvah Parker Alvah Parker is a Business and Career Coachas well as publisher of Parker’s Points, an email tip list andRoad to Success, an ezine. Parker works with high potentialprofessionals who want to make their work fun, fulfilling andprofitable. Her clients are managers, business owners, solepractioners, attorneys and people in transition. Alvah is foundon the web at www.asparker.com. She may also be reached at781-598-0388.
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