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How To "disguise" Your Sales Letters Online
By Andrew Clacy, Sat Dec 10th
How to “Disguise” Your Sales Letters Online The Internet is known as the “Information Super Highway” andthat’s a term that every Internetmarketer should know by heart.Why? People log onto the Internet to get information,not to besold. Many people online are turned off at anythingthatresembles advertising. They completely ignore banner ads.And they're using that “pop-up” blocking softwarelike crazy tostop pop-up window ads altogether. So what’s an Internetmarketer to do? Well, here’s an idea: Write books, articles andspecial reports. Writing books, articles, and special reports asapromotional device isn't new. Businesses have been doing it foryears. Knowing that people likeinformation, coming out with aninformation product is a proven way to build credibility foryour servicewhile also promoting it. Online, this technique hasnever been more powerful. Think of what your prospects andcustomers want to doand why they come to you. Then pick someaspect ofthat subject and turn it into a special report. Forexample, a could write a reporttitled “10 ways tofind hidden deductions in yourbusiness”. A florist might write areport on “How to pick out the right flowers for the rightoccasion”. The idea is to create a benefit-rich shortarticlethat people will want to read. And when they readit,they’ll think you’re the expert just because you wroteit, andthe examples in it just happen to plug your services.
Yourreport essentially becomes your sales letter.Here are someexamples of booklets and reports from real businesses: GuaranteeMutual Life came out with "How to ProtectYour Business" U.S.Savings & Loan League came outwith "How to Stretch Your Dollar"National FootballLeague came out with "Official Record Book"AmericanCancer Society came out with "You Can Fight Cancer andWin" You too can create a report that offers realinformation topeople while also plugging yourbusiness. Something as short as400 words (about two typed, double-spaced pages of text) wouldsuffice. Think of how your service benefits people, and thenwrite an article that helps them perform that service forthemselves. If you're a web programmer, it might be "5 WaystoProtect your eBooks from Hackers and ‘DownloadTheives’." Thisis acceptable advertising online. When peopleread your report,they learn solid, helpfulinformation. They don't learn enough toreplace you, however. So when they need some programming done ontheir web site, you are the person they think of to call! Best riches, Andrew Clacy http://www.explosivecopycourse.com
About the author:Hi there, I'm a Fulltime Internet Marketer, Entrepeneur andWebsite Developer from Albury, Australia Owner of popularwebsite http:/www.explosivecopycourse.com
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