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P Is For Processtrading Links - Any Real Value?
By Gail Hornback, Sat Dec 10th
If you manage a website, then you know that trading links withother sites is said to be a valuable method of promoting yourwebsite, and getting more traffic. But the true value of itreally depends on how you go about it. We receive at least oneor more "form letter" emails every day, telling us that one ofour sites has been visited, and our link has been added to theirsite, with a request to return the link. These are fromautomated link trade programs that list hundreds, even thousandsof sites, categorized in various ways. My guess is that thesepages of links are not perused very often. I don't spend anytime looking through them. Do you? In fact, when I received themost recent "form letter", I went to the page to check out mylink. I found it after scrolling to the bottom of the page. Itwas there, alright. But the description was the first 3 or 4lines of text off of the main page of my site,which, in thatcontext, used as a description, did not really describe my siteat all. Some of the descriptions I saw there for other linksmade NO sense whatsoever, as they had just been harvested off ofthe site by the automated harvester. So, do I trade with them?To tell you the truth, I won't even consider a link exchange,unless the person requesting the trade has called me by name.Then I know he, HIMSELF, has REALLY visited my site. My name andcontact information are easily found there. Secondly, I wouldn'tconsider it a "fair" trade, since the link trades placed on mysite are of a different nature. They are more valuable!! If youare serious about promoting your site by trading links withother sites, then take the time to do it right. 1. Find sitesthat complement your site, and that you would feel confident inrecommending to others. (Quite frankly, if a site doesn't meetthe criteria that I want my visitors to look at, it won't standa
snowball's chance in the hot place of getting on my site! ) 2.Contact the webmaster with a personal email, telling them aboutyour site, and asking if they would be interested in tradinglinks. 3. Ask them to write their own description of their site,as they would like it explained to your visitors. 3. Set up apage on your site for these links, and call it something BESIDES"link trades". Call it "Recommended sites", or anything creativethat will tell your visitors that it is worth looking through.Because it IS worth looking through. You have chosen these sitesspecifically for a trade with your site! You are recommendingthem to your visitors!!! 4. List each site name and their shortdescription. ( Yup, you'll have to do this yourself, by hand,individually, one at a time!) 5. Strive to trade YOUR linkexclusively with sites that use these same guidelines. Your goalin every aspect of your Ebusiness and website should be to giveVALUE to your visitors. REAL VALUE! This method of trading linkscreates a much greater value for your visitors, not to mentionthe increased value of the link you have traded on the otherend. It always comes down to the same basic idea. The bestresults rarely come from the easiest method. Building asuccessful Ebusiness will take work, which takes time. Lookingfor an automated business? Time to get over it. And get on withreality! About the author:Gail Hornback is owner of WebWorksAtHome.com ,http://webworksathome.com and partners with Michael Smith inCoyote Marketing, (CM/YMTC), where you can get Your Own 4-pagecustomizeable E-Business Website For Pocket Change. Learn HOW toLaunch Your Own E-Business, NOT someone else's mirror site!http://cmymtc.com/index1.htm
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