Ezines deliver highly targeted traffic made up
of people
who WILL buy if you meet their needs!
The foundation of all successful marketing on
the Internet
today is ezine marketing.
You simply can not find one successful marketer
who does
not use ezines in some way.
Consider these facts ...
Solo ads are the number one recommendation of
hugely
successful marketers like the ones in the list below. Most of
them are members and affiliates of the Directory of Ezines
and have been so for years.
All Joint Ventures are simply a solo ad sent to
a mailing list.
In most cases, the solo ad is sent to the ezine mailing list of the
marketer involved.
Ezine marketing has been proven successful for
over 10 years,
and is the most reliable, and cost effective, method of marketing
available today.
Despite the hype you hear online, spam filters,
"desktop delivery
systems", blogs, RSS, and Can Spam legislation are not hurting
the ezine business. That's because ezines are delivered by these
methods AND by email too!
In fact, most publishers are making more money
than ever, selling
more ads than ever, and getting more new subscribers than ever.
Changes in the ways that ezines are delivered
mean more
advertising opportunities for you!
The Can Spam law actually HELPED legitimate ezine
publishers
by beginning to crack down on spammers.
When combined with pay per click advertising,
banners, and other
smart forms of marketing, ezine marketing works even better,
creating a dynamic advertising force that drives hordes of highly
targeted, pre-qualified visitors to your website.
What Is Ezine Marketing?
Ezine marketing is simply using ezines to get
the right people to
visit your website so they can buy your products and sign up for
your information or offer.
There are three elements to ezine marketing. Some
people use
one method, some use all three.
Usually, people begin ezine marketing with buying
ads in ezines
which are perfectly matched to their offer. Then they move on to
publishing an ezine article or two to supplement their advertising.
Then they move on to doing Joint Ventures.
While this may be the path you take, you can do
one or all three
immediately using the information found in the Directory of Ezines!
First, there is ezine advertising.
Here's how it works. You find ezines that match
your offer and buy
an ad in their ezine. You may have heard about solo ads, sponsor ads,
classified ads, and more. Let's look at that.
Solo ad - This is an email that is sent to everyone
on the ezine
publisher's mailing list and contains only your offer. Since your
offer stands alone, or goes solo, it gets much more response.
Sponsor ad - This ad appears at the top of the
ezine and is
seen by every reader. Since these readers want to receive the
ezine (remember, the reader asked for the ezine by subscribing,
also called opt-in) they look at these ads and respond to them.
Classified ad - Just like the ads in your newspaper,
a classified
ad is usually three or five lines of text, including a headline, the
ad
body and a link to click. These ads are very cheap to buy, and work
well but not as well as a solo ad. The key here is to be consistent
and run ads in more than one issue. After all, few of us buy
something the first time we see it.
The second element of ezine marketing is writing
and distributing
ezine articles.
This is a very powerful marketing technique.
This page is about you, not me, but I will tell
you that I was a member
of the Directory of Ezines four years ago. Then I started sending my
articles to ezine publishers who said they would take articles. The
Directory of Ezines makes this easy by the way. To make a long
story short, two years later I bought the Directory of Ezines from
Ruth Townsend, empowering her to retire in Florida!
Ask me if I think writing and distributing ezine articles works. ;)
The good news is that you don't have to be a writer
to do this.
In fact, there are several DOE (Directory of Ezines) members
who succeed with this technique and have never written a single
word.
We work with members to show them how to succeed
with ezine
articles, whether they write or not.
The third element of ezine marketing is doing
Joint Ventures with
ezine publishers.
You have probably heard about Joint Ventures.
You might have
wondered what they really are and if they can work for you.
A Joint Venture is simply an arrangement with
an ezine publisher
where he or she sends out your offer, with an endorsement, to their
mailing list. Much like a solo ad, your message is the only thing in
this
mailing.
The twist here is that you don't pay a dime unless
sales are made!
The publisher sends your message and you share the revenue based
on a split you negotiate. Some Joint Ventures are 50/50, some are
80/20. The percentage depends on the list size of the publisher and
the price point of your product.
This is the most proven way to get FREE traffic to your site.
Finding ezines that offer advertising, publish
articles, and accept Joint
Ventures is easy with the Directory of Ezines. We've programmed our
site so that you can find exactly what you want in seconds, not hours
or days.
Why the Directory of Ezines?
We're almost done. Now you know what ezine marketing
is, how
wonderfully targeted these ezines are, the three most common
methods of succeeding with ezines.
Perhaps you are starting to see how this could
help your business.
Now ... why the DOE?
We are the world's first ezine directory - Founded
in 1996 and online
since 1998, we've endured copycat after copycat who think they can
do it as well as we can. But the first is still the best. We adapt
and
innovate, keeping up with market changes such as blogs, Can
Spam laws, and other factors. We update the Directory daily,
inviting only those ezines that meet our stringent standards.
While others have misused our name we are the
original Directory
of Ezines!
We don't list the most ezines, just the best ezines.
We currently list
just under 1000 ezines with a total readership of about 40 million
readers.
Super easy to use - Our database is so easy to
search that my 14
year old had no problem when I bought the company. Our search
forms are easy to use, our instructions lay out what to do step-by-step,
and we have an email follow up system for members that teaches both
basic and more advanced searching techniques.
You can search the Directory by type of ezine,
number of subscribers,
type of ad offered, whether they offer a discount, and much more. You
can also combine these factors to immediately zero in on those ezines
that are perfect for your offer.
Incredible member support - Over the years we've
become known for
our world class support. Our contact form makes it easy to get a message
to us and we usually respond in just a few hours. For urgent matters,
we
answer our own toll free phone. 99% of the time Charlie answers the
phone himself.
Affordable - You can choose from one of three
membership levels.
There's something for everyone and every budget.
Our ironclad guarantee - Not everything is right
for everyone. That's
why we offer a no questions asked money back guarantee for active
members. Give the Directory of Ezines a try, let us help you succeed,
and if it doesn't work out you won't have lost a dime.
You will save money! Hundreds of ezine publishers
offer a discount to
DOE members only! Many of these discounts are 40% or more!
You will save time! Finding this information on
your own would take
countless hours of wasted effort. If your time is worth money, the
DOE
will pay for itself over and over again as you find exactly what you
want
in minutes, not hours or days!
Click for details